You need to make a statement with your portfolio of work. Nobody appreciates this more than Nathan Allan Glass Studios. Our job was to present a wide array of projects in bold and beautiful fashion. The new site was designed to overwhelm visitors with abundant images and inspiration, not an abundance of navigation. Conversions would ultimately be measured via the added contact forms for requesting quotes, glass samples, or the company’s newsletter. With the majority of their business coming from the US, American visitors would require a transparent method for getting in touch with local sales reps. We initiated our prototyping with all of these considerations in mind.
When your clientele is comprised of interior designers and architects, your website demands a solid visual execution. With a gold and black logo and a wealth of images to work with, we strived to keep the focus directly on the glass work. Generous padding, white space and sans-serif fonts all contributed to the open and airy feel that served to make the photographs more impactful.
With so many images in play, we needed to ensure that the photographs were properly formatted in order to preserve a more consistent aspect ratio. A bit of customization from our development team would help in this respect. Case study portfolio images now move across the page fluidly with a tap of the finger. Maintaining the website's elegant look across all screens demanded a completely responsive design strategy. Any portfolio is a work in progress; WordPress will provide Nathan Allan Glass Studios with the perfect content management system for adding future projects with ease.
