Objectives

  • Improve overall site architecture and navigation for easier browsing and a more frictionless experience
  • Improve site conversion of users into contacts and ultimately leads
  • Create a more accessible and more visual product story with improved navigation and storytelling
  • Build on SEO foundations for future organic search traffic growth
  • Implement a fully responsive solution backed by WordPress CMS
Phase 1

Prototyping

Motio creates powerful software plugins that help business professionals improve speed and efficiency – but their website felt clunky and not in line with their offering. Motio had also expanded their products, and the website couldn’t keep up – older plugins took up prime real estate, while new products were buried. Much of their core content took 3-4 clicks to reach.

The goal for this website redesign project was to fully revamp the site content and structure to highlight their flagship products, while decluttering the overall content experience. We needed to create a new architecture to help potential customers easily move through the funnel, and increase demo bookings.

Home Page Design
Phase 2

Style Concepts

Motio has clear and recognizable branding, so we worked with their existing palette to create something more sleek and professional. The redesign included fresh photography, reduced copy, and more breathing room to make paths to content clearer.

Style Tile
Phase 3

Bringing it all together

The new Motio website is polished and modern, and feels more on-brand. The header and footer menus give visitors straightforward access to key content, and the refreshed products page presents their offerings in a more usable way. The redesigned case studies area is a much stronger testament to their capabilities, and to their credibility in the industry.