MEI Schools have been providing education since 1944, and their website design felt like it was a decade behind. They came to us looking for a full revamp to bolster their user experience for parents and students, to boost SEO and content marketing, and to better integrate with social media.
Our approach was to focus on modern visual storytelling: a welcoming web design, content refresh, and all-new photography. At the same time, we had another challenge. The site is huge, with areas for prospective parents and students, current parents and students, staff, and alumni – for multiple schools! A strong information architecture was needed to support smooth navigation of all that content.