Web Design and Development Case Study for Loen & Company | Forge and Smith, Vancouver
About The Organization

Loen & Company is a Vancouver-based accounting firm with nearly 100 years of combined experience in accounting, taxation, and business advisory services for all types of organizations.

Objectives
  • Improve brand equity and online reach through branded storytelling
  • Improve site conversion of referrals into contacts and ultimately customers
  • Implement a more search friendly and socially focused blog to drive user engagement and value
  • Implement social case studies to improve trust and credibility, create better conversion
  • Dramatically improve SEO performance
  • Grow social engagement and referral traffic

Phase 1

Prototyping

Loen & Company has a great reputation as trusted chartered accountants. Their outdated, text-heavy website didn’t live up to their strategic approach and professional solutions. They needed a new strategic digital marketing plan including a website with a more engaging look and feel, SEO, and a significantly improved user experience across all devices.

Our dual focus for the website redesign was to drive credibility through client and service stories, and to improve their ranking through an SEO strategy guiding the process. The company was creating all-new photography and content, so the sitemap needed to accurately plan for not-yet-existing content and create an intelligent information architecture upon which to build.

Phase 2

Style Concepts

Loen & Company's branding was barely visible on their old website, so we had a great opportunity to play up their palette. Grey shades are balanced by invigorating green and blue accents on CTA buttons, image overlays, and other standout content. The goal was to make the overall design feel welcoming without straying too far from the professional look.

style concepts

Phase 3

Bringing it all together

The new Loen & Company website is a clean, modern user experience that reflects their brand values. The addition of a blog provides a new opportunity to add thought leadership that will drive SEO value as well as support their subject matter expertise. The services area provides a much more accessible overview of their work, and integrated client testimonials showcase their successes in various industries.

project image