Objectives

  • Expand homepage content to feature more support services and community involvement
  • Modernize the website's look and feel to better reflect the organization's character
  • Improve device accessibility through Responsive Web Design
  • Increase organic SEO search results and boost overall conversion
  • Build a site that is easy for multiple content contributors to maintain with an intuitive backend
Phase 1

Prototyping

Inspired by the tireless efforts of those at the CKNW Orphans’ Fund, we took it upon ourselves to improve their site’s SEO and website navigation. By streamlining the existing content, we provided an optimized user experience for the many volunteers, staff and families applying for assistance.

Home Page Design
Phase 2

Style Concepts

In order to properly support the spirit of the CKNW Orphans’ Fund, we incorporated photos of smiling faces and a bright colour palette. Their brand’s vision for a better British Columbia influenced our own vibrant interpretation. Clean and concise text allowed the importance of their message to beam through with clarity.

Style Tile
Phase 3

Bringing it all together

In order to fully capitalize on the website’s fresh new look, our developers fine-tuned the existing donation page, added a process for online volunteer applications, provided greater visibility for donors and improved the site’s overall functionality. Visitors are now encouraged to share in the CKNW Orphans’ Fund’s many fundraising victories
through social media and a sharable blog. Getting involved with a great cause has never been easier.

I have worked with a lot of different website design and development companies throughout my career and none can compare to Forge and Smith. Their planning, strategy, execution and launch were flawless. The CKNW Orphans’ Fund are a non-profit children’s charity with a history of helping special needs children in BC. It was an incredible change for us to be helped! Forge and Smith came to the table with exceptional creative ideas, functionality and an implementation schedule that took barely any of our staff time. We are a lean organization and relied heavily on the talented team at Forge and Smith. I will be singing their praises to everyone I meet for a very long time. We are so thankful for their expertise and for having a passion for the work we do as well.

Jen Schaeffers

Executive Director, The CKNW Orphans' Fund