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Objectives

  • Improve overall aesthetic and user experience and to make the site more¬†engaging
  • Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience
  • Drive site conversion of users into contacts and ultimately customers
  • Create a more searchable and browsable product catalogue with clear conversion points and lateral navigation
  • Implement a search friendly Blog to drive user engagement and organic search traffic
  • Establish SEO foundations for future growth and leverage
  • Implement a fully responsive solution backed by WordPress CMS
Phase 1

Prototyping

Canyon Equipment has spent nearly two decades honing their reputation as an industry leader. What they needed was a website that was as professional and reliable as their brand.

This website redesign was all about deepening their products content to help customers browse, navigate, and reach decisions. This meant restructuring their site to create new content areas, implementing new search filters, and showing more related products to keep potential customers moving around the site.

Home Page Design
Phase 2

Style Concepts

Canyon was already a well-established brand, and it was fun to work with their bold palette of black, white, and yellow. We added rugged grey overlays on images and as backgrounds to offset the rest of the content. Clean, simple page designs and modern typography evoke a sense of experience, trust, and credibility.

Style Tile
Phase 3

Bringing It All Together

The new Canyon Equipment website is a testament to their leadership and expertise. Their large product catalogue is easy to browse, with enhanced filters to help customers drill down to what they really need. No matter where a visitor lands on the site, there are clear paths to conduct a search or explore what else the company can provide.