Engineering & Construction

Canyon Equipment

Services:

  • Custom WordPress
  • User Experience Design
  • Web Design

About the Project

For 17 years, Canyon has been serving the rock drilling, mining and civil engineering industries in Western Canada and the North. They’re proud to offer the best products on an international scale.

Objectives
  • Improve overall aesthetic and user experience and to make the site more engaging
  • Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience
  • Drive site conversion of users into contacts and ultimately customers
  • Create a more searchable and browsable product catalogue with clear conversion points and lateral navigation
  • Implement a search friendly Blog to drive user engagement and organic search traffic
  • Establish SEO foundations for future growth and leverage
  • Implement a fully responsive solution backed by WordPress CMS
Phase 3

Bringing it All Together

The new Canyon Equipment website is a testament to their leadership and expertise. Their large product catalogue is easy to browse, with enhanced filters to help customers drill down to what they really need. No matter where a visitor lands on the site, there are clear paths to conduct a search or explore what else the company can provide.

View Finished Site

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