Web Design and Development Case Study for Cantrav Services | Forge and Smith, Vancouver
About The Organization

Cantrav Services is an event and destination booking company whose home base is in Vancouver, with offices in Whistler, the Alberta Rockies, Toronto, and Alaska. Cantrav is dedicated to supporting the communities where they operate, and in being responsible to their clients, the environment, and society.

Objectives
  • Improve brand equity and online reach through branded storytelling
  • Improve overall aesthetic and user experience and to make the site more engaging
  • Grow social engagement
  • Improve site conversion of users into contacts and ultimately customers
  • Dramatically improve SEO performance
  • Implement a fully responsive solution backed by WordPress CMS
  • Implement social case studies to improve trust and credibility and create better conversion
  • Implement landing pages for both the Services and Destinations areas including integrated videos and galleries

Phase 1

Prototyping

Cantrav came to us with a strong brand and a powerful, rapidly growing business. What they needed was a way to better connect with their clients and the audience they wanted to reach. Their business is travel- and event-focused, and they needed a website that was immersive and reflected both excitement and professionalism.

They had a lot of great content, but needed a better way to structure and organize it so that it was more intuitive. Working with our UX design and content strategy team, we were able to set out a structure that put their services and destinations first, and made their case studies and blog easier to find and to read.

Phase 2

Style Concepts

Cantrav operates in a lot of great locations, and runs exciting events - like zip-lining as corporate team-building. We needed a way to showcase their team, their process, and the excitement of what they do while maintaining a professional and approachable experience for companies looking to book.

A picture is worth 1,000 words, and they opted for a clean site with cool colours and simple typeface to emphasize the photography. Beautiful shots of kayaking in Kananaskis, riding the gondola to the slopes, teeing off in the Rockies, and hanging at the edge of the CN Tower (525m in the air) give punch to the design.

style concepts

Phase 3

Bringing It All Together

Whether you want a private, relaxing location to plan your corporation's next big campaign, or a high-flying experience to put the adrenaline back in your creative team, Cantrav's team can take you there.

Their crisp, easy-to-navigate website and professional hands-on staff will take care of your needs, including transportation, dining, recreation, hotel selection, and entertainment. Put aside the stress of trying to plan your next big event, and let Cantrav take care of your business.

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