Objectives

  • Launch a fresh eCommerce site with engaging brand storytelling
  • Ensure overall site architecture is accessible and easy to use
  • Drive customer conversions through content strategy and design
  • Create a user-friendly Resources section with filtering and searching to ensure maximum value
  • Implement a search-friendly Blog to support user experience, content marketing, and SEO
  • Implement a fully responsive solution backed by WordPress CMS
Phase 1

Prototyping

Canna Union came to us as an exciting new supplements and wellness startup, before they even had a name! While they worked on branding and logo design, we were engaged for their web design. We needed to build a strong eCommerce website with WooCommerce integration, and include VAT tax setup, shipping calculation, and a member points system.

The focus of this web design and development project was primarily about the products. We wanted to showcase their inventory to drive purchases, including plenty of lateral navigation opportunities between featured and related products and other content. The secondary content focus was on accessible paths to resources and news items for their customers and community

Home Page Design
Phase 2

Style Concepts

The Canna Union site was fun to design, bringing their first brand assets to life along with their full product inventory. The colour palette mixes earthy tones with vivid accents for an overall healthy vibe. The typography is bold and clean, with a distinctively social feel.

Style Tile
Phase 3

Bringing it all together

The new Canna Union site is a seamless customer experience, driven by a powerful eCommerce website. Both the products and the resources include advanced filters to enable easier browsing and searching. Content relationships present customers with other buying options as they cruise the online store. Social media integrations allow customers to easily amplify resources and products, to help grow the Canna Union community.