About the Project
The Boucher Naturopathic Medical Clinic provides high quality, affordable holistic healthcare to the public. Their physicians bring more than 250 years of combined clinical experience in men’s and women’s health, pediatrics, geriatrics, and physical medicine. As a teaching clinic, they equip student clinicians with essential hands on experience.
- Improve brand equity and online reach through branded storytelling
- Improve overall aesthetic, content strategy and user experience and to make the site more engaging and improve conversion
- Improve overall site architecture and navigation to enable easier browsing and a more frictionless experience
- Move the Clinic to it’s own sub-site to ensure both businesses have focused content targeting the right audience
- Grow social engagement and referral traffic
- Implement a fully responsive solution backed by WordPress CMS
Bringing it All Together
The new Boucher Clinic website features inviting storytelling, strong calls-to-action, and intuitive navigation. Services and resources are easily accessible and supported through advanced search filters. On the Institute side, the new content experience is a clear, browsable host to their offerings, including the core program, curriculum, and continuing education. The alumni and student life areas highlight the benefits to attending the Institute, and provide additional credibility as well as ongoing support content for graduates.
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