About The Organization
Benchmark Homes builds custom homes in planned communities. Their attention to cutting edge trends and best practices, combined with their expert ability to secure prime locations and materials, results in quality housing and happy homeowners.
Objectives
- Enhance the brand storytelling strategies in the individual community sections to drive engagement and leads
- Deepen content throughout the site to drive SEO strategies and organic search results
- Create intuitive user experiences for both consumer and commercial audiences
- Duplicate and adapt Community templates to drive the new Commercial division experience
- Dramatically improve SEO performance ongoing
- Implement a fully responsive solution backed by WordPress CMS
Phase 1
Prototyping
Benchmark Homes needed a powerful new website redesign that could offer streamlined user experience for both consumer and commercial audiences, while significantly improving their search ranking through a stronger content strategy.
Our plan was to deepen their overall content offering, improve site search through stronger filters and navigation, and to leverage WordPress Multisite to create easily managed child sites for easy management. We also needed to improve their brand storytelling through content and testimonials, for stronger lead generation.
Phase 2
Style Concepts
The style choices for Benchmark Homes were about presenting the brand as polished, elegant, and trustworthy. We deepened their existing colour palette, and brought in clean, modern typography. The new design balances Benchmark's attractive imagery with breathable white space to showcase their content and messaging.
Phase 3
Bringing it all together
The new Benchmark Homes website redesign is attractive and welcoming, just like their custom homes. The site elicits an immediate emotional connection with visitors through engaging photography and design. Intuitive navigation streamlines the flow for both audiences, guiding a user journey through successful projects, company history, and testimonials from satisfied customers. WordPress makes it easy for the Benchmark team to manage new site content and stay on top of SEO as their brand grows and expands.
