About The Organization
BC Artscape is an independent non-profit urban development organization based in Vancouver. Their mandate is to develop cultural spaces in BC that serve the needs of artists and cultural organizations as well as the local community.
- Improve brand equity and online reach through branded storytelling
- Implement a more search friendly and socially-focussed Blog to drive user engagement and value
- Implement a flexible Projects area to support “in progress” work that also provides a way to convert them to “completed” work with landing page options for marketing, i.e. studio rentals
- Dramatically improve SEO performance
- Grow social engagement and referral traffic
When BC Artscape came to us, they were mainly an Ontario-based organization that was just beginning to establish a regional presence in BC. Therefore, they needed a website that would help them grow as an organization, but also be flexible enough to contain their future growth for many years.
The heart of BC Artscape depends on keeping local communities informed and engaged in order to continue providing supportive public spaces for artists and cultural organizations. So, we made information architecture and easy navigation a strong focus of our site design. This way users, be they artists, architects, developers, or local community dwellers, can find the information they need without trouble. We also worked with the client to develop opportunities for flexible, deeper storytelling around projects to engage visitors and involve community members throughout every phase.
In terms of style, it was important to the client to choose colours and fonts that struck a balance between artsy, fun, and professional. They wanted their site to appeal to both creative arts people (their main audience) and their corporate partners, as well as architects, developers, and local community dwellers. The serif typeface looks classic and refined, while the multitude of photos of artists and creatives having fun contribute to a relaxed vibe.
Bringing it all together
The thoughtful strategy behind the new BC Artscape website has resulted in an online space that is both a resource and a tool for community building around arts and culture. Local community members, as well as artists, cultural organizations, architects, and developers can consider this website their one-stop-shop for up-to-date information on projects that affect them, while others may be inspired to get involved or learn more about what's going on in their neighbourhood. Whatever their goal, users will be able to find valuable information that is accessible, welcoming, and engaging.