Objectives

  • Improve brand equity andĀ online reach through branded storytelling
  • Improve overall site architecture and navigation to enable easier browsing and a stronger experience
  • Increase overall trust and credibility through an improved content experience
  • Drive recruitment opportunities to fuel business growth through improved company storytelling
  • Implement a fully responsive solution backed by WordPress CMS
Phase 1

Prototyping

Agile Group provides indispensable communications and project management services to high-level United States government organizations and commercial companies around the world. Unfortunately, their site was outdated and copy-heavy, burying pertinent information behind numerous clicks and PDF documents. It didn’t represent their polished, professional work.

Our approach to the website redesign focused on a clean information architecture and content strategy. A top priority was to provide clearer high-level overviews of their services. We designed a deeper projects area to showcase their capabilities and client portfolio. We also wanted to bring out their engaging brand story, as a woman-owned small business that takes great care of its people. The new website structure would build out their company culture to help drive recruitment.

Home Page Design
Phase 2

Style Concepts

Agile Group came to us with an established logo and branding. We took their energetic colours and built out a palette that included soft earthy tones for balance. Part of the new website design was a complete update to their photography, to better reflect their company culture and to create an approachable, personable experience. Fresh, modern typography rounded out the new look.

Style Tile
Phase 3

Bringing it all together

The new Agile Group website is clean, modern, and reflects the high level of professional experience that clients can expect from working with their company. The new design evokes their care for diversity small business culture, while highlighting the depth of their expertise with concise content and smooth navigation. The new projects area provides a more engaging testament to their credibility while driving SEO goals.