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Objectives

  • Design an easy way for users to find reputable information about acne
  • Create an engaging content strategy and online environment for a sensitive subject matter
  • Provide device accessibility through Responsive Web Design
  • Improve organic SEO search results and boost overall conversion
Phase 1

Prototyping

Working with content first is a dream when it comes to developing the UX design of the site, which ended up being the case for Acne Action. Displaying delicate information in a manner that is not overwhelming to the user was front of mind when it came to sketching the experience. The content needed to be structured to achieve the goals of the site which were to empower the user by educating them and guiding them on how to take action in a positive approach.

Home Page Design
Phase 2

Style Concepts

Choosing typography, textures and the right colour palette for this website was a task that required sensitivity towards the target market. We wanted to make a positive, hopeful place for acne suffers who are generally between the ages of 12-30 (both sexes), as well as women between the ages of 30-40. By going with bright, warm orange hues with blue accents we created a clean, friendly, approachable resource for Canadians looking for credible information on acne.

Style Tile
Phase 3

Bringing it all together

Working on this project really hit home for a few people on our team who suffered from acne at times in their life. So to build a site for this not-for-profit Canadian organization was very rewarding. We created a space for suffers, or parents of suffers, to come to find reputable information about acne, in a manner and tone that would leave the user feeling hopeful and that they have received some guidance on what next steps to take. To lighten up the content and create a personalized experience we developed a few areas of engagement by building quizzes with GravityForms that used a conditional statement to reveal the answers. Our client was working towards a tight deadline to meet the needs of their press conference so collaboration brought this project beautifully to the finish line.

Creating a website to educate on acne was no easy task. Shawn and the team at Forge and Smith created a striking homepage that was both friendly and positive – the ideal front door to welcome visitors in! From there, we needed our content to be bright, interesting and easy to access – they came up with colourful and novel ways to do this. Responsive design was really important to us given rising mobile device use. Our site looks great on every device possible - and is easy to navigate too. SEO completed the great service we received. It’s a well-crafted website that our society is really proud of. Thanks to all at Forge and Smith for your efforts!

Sue Sherlock

Executive Director, Acne and Rosacea Society of Canada