How to Get Started with Video Marketing: A Beginners Guide to Youtube

If you’re on the outside of YouTube looking in, figuring out where to begin can feel like a daunting, obscure task. But the bottom line is this: before you start thinking about how to get more views, you need to be creating solid content.   Getting more views starts with quality content.

Like any other search engine, YouTube tries to reward amazing content.  They take into account not only how many views a video has when they are ranking them, but also the engagement levels (likes, comments, shares) amount of minutes watched, descriptions, keywords and a whole lot more.  So contrary to other search sites, content is king so start there.

WHERE TO START WHEN STARTING YOUR BUSINESS’S YOUTUBE CHANNEL

If you are anything like some of us (aka me), you want to know as much about a topic as possible before jumping in, so you can better prep yourself and know all the ins and outs. The good news is that Youtube actually made its own Creator Academy where you can learn about everything from pre-production and building your brand to reading into your analytics. Here are some lessons that might help you out in the beginning:

  1. Creating Great Content
  2. Pre-production: Things to do Before pressing record
  3. Enhancing Your Production Skills
  4. Growing Your Audience
  5. Measure Your Success & Learn From Your Youtube Analytics 

If you like to just jump in and already took the plunge, we would still say watch the videos because they might help you deal with some issues you’ve already faced.

RESEARCH TOPIC IDEAS

Much like researching blog topic ideas, you need to thoroughly research video topic ideas. If you are looking for a place to start then start with:

  • Answering questions about your industry, business or products.
  • Creating how-to guides from start to finish.
  • Showing your audience how to use something.
  • Providing tips and tricks on how to do something better.
  • Creating a step by step tutorial, this always works super well with software!
  • Using Youtube and Google search bars to help populate ideas and questions.

Once you have an idea, you can check out the other videos that are ranking for the idea, and take note of how you can do it differently or something that they missed and you would love to see.

ACTUALLY, PUBLISH THE CONTENT

This might sound obvious, but actually getting content online for people to see is the single most important thing you should be focused on. People often worry about content length and production quality. Remember: value trumps everything. If your hour-long video is offering exceptional information, people will watch it. The same goes if your video is two minutes long.

As for production quality, keep in mind that the YouTube community is forgiving, and values information over highly produced content. When your videos start to gain some traction, you can then think about investing in camera equipment and spending hours editing. If you are just getting started, the best thing you can do is to just start filming using whatever you have available. For most people, that’s their phone.

GUIDE TO GETTING SUBSCRIBERS

When someone subscribes to you, all of your new videos will show up on their homepage. This is, without a doubt, the best way to get more views on your videos and really start building your community.

BUT HOW CAN YOU GET MORE SUBSCRIBERS IF YOU ARE JUST STARTING OFF?

  • Simply ask people to become subscribers through annotations and callouts when you are editing.
  • Create content that your target audience cares about. Don’t just create drawn out advertisements for your business.
  • Post new content on a regular basis.
  • Engage with your audience (and the YouTubers they are looking at). Consider it a community that you are keeping up with every day, even if you aren’t posting that day.
  • Email your video to your friends, family, and coworkers. Create an email list consisting of the people who know and send them the link.
  • Promote everywhere. Post links to your YouTube content to all of your social media platforms.
  • Use a blog or a website to promote your videos. Embedding your video on websites can also help your video rank higher on both YouTube and Google.
  • Tap into trends. If you want to get a lot of views in a short time then create content around something that is popular right now and that people are already talking about.

YouTube is a huge, engaged community. If you aren’t tapping into it, you are missing out. Once you post your first video, spend some time commenting on videos that you like and subscribing to other channels. This not only spreads your name around but it encourages viewers to check out your page.

MAKE USE OF THE EXTRAS OPTIONS (AKA END SCREENS, ANNOTATIONS + CARDS)

Youtube has reacted to all the extra edits people were doing in post-production and now let you add things like:

  • End screens: You can insert one of your videos at the end of the current video to keep the view watching. 
  • Annotations: You can also insert channel callouts to promote your own or a partner brand.
  • Cards: As you create more you can suggest your own videos through the current video the viewer is watching.

Also through annotations, you can also link to playlists of your videos, which compels your viewers to watch more of your videos.

CREATE AMAZING PLAYLISTS

Speaking of playlists, a playlist is a list or group of videos that will play in order, one video after another after another. For example, if you create a playlist of different exercise videos that show different routines, your viewers can watch your video about weightlifting and then transition right into your video about cardio. The good thing about playlists is that they come up separately in search results. And because your videos automatically play consecutively, viewers typically watch more of your videos, which helps increase views across your entire channel.  They also come up separately in search results and because your videos automatically play consecutively, viewers typically watch more of your videos, which helps increase views across your entire channel.

OPTIMIZE YOUR VIDEO

This can be achieved by ensuring you have a strong title, tags, description, and thumbnail. If you’ve created your video around a keyword, make sure that your title clearly explains what your video covers. Don’t overcomplicate your title or try to be clever. As for the description, it should simply outline what people will learn as a result of watching it.

Taking the time to optimize your video could really help you in the long run. You will have a greater chance beating someone out on the search engine results page with a video than a well written and researched post because users are opting more to view information visually than having to read about it.

Above all, the most important thing to remember is that Youtube is about building a community, not advertising. Your audience is looking for quality content, not promos about your business and products.