Social Media

Ramp-Up To Social Media Marketing World!

March 9, 2016
By Pam Berg

The biggest social media marketing conference of the year, Social Media Marketing World, hits San Diego April 17-19, and Forge and Smith team members Pam and Damian will be there to soak up the learning.

What is #SMMW16?

With over 100 expert-led sessions and workshops on every imaginable aspect of social media marketing and strategy, Social Media Marketing World is an annual event of epic proportions that offers serious value for attendees.

Forge and Smith provides post-launch digital strategy support for many of our partners, through social media and content marketing. By sending Pam and Damian we’ll not only gain tips to improve our current marketing efforts for ourselves and our clients, but we’ll also learn about platforms we don’t yet use or aren’t as experienced at leveraging.

This will drive huge value for our current and potential business partners, which is exciting.


Who are the speakers?

There are approximately 140 influential speakers running the workshops and speaking on the panels. Big names include Laura Rubinstein, Michael Stelzner, Rebekah Radice, Gary Vaynerchuk, Mari Smith, Guy Kawasaki, Kim Garst, Chris Brogan, Pam Moore, Mark Schaefer, Madalyn Sklar, Jay Baer, Steve Dotto, Joe Pulizzi, Ann Handley, Carlos Gil, and Peg Fitzpatrick.

What can you learn?

Some of the topics on the impressive SMMW16 agenda are live video, Facebook marketing, analytics, Google+ marketing, Twitter, YouTube, Snapchat, Pinterest, Instagram, LinkedIn, corporate social media, social strategy, social customer service, business and agency building through social media, visual marketing, podcasting, content creation, content marketing, tools, and blogging.

And that’s just the topics! Each individual workshop targets specific skills crucial to social media success.

Someone keen to improve their business’ Facebook marketing could learn to grow their email list through Facebook ads, learn Facebook advertising strategies at beginner or advanced levels, find out how to create an organic growth system, learn about video ads, dig into notes and instant articles, or find out how to use groups to build an engaged community.

Want a taste of what we learned? Read How to Make Your Small Business Content Marketing Successful.

What are we most excited about?

Pam Berg

Digital Strategist

I don’t even know where to begin! I’m excited about the whole thing in general, but also about most of the workshops individually. I’m so glad we get a virtual pass to watch all of the sessions when we get home. It would gut me if I actually had to pick between two awesome workshops and never knew what I missed.

I’d like to get tips on organic Facebook growth, since it seems nearly impossible these days. Google+ marketing would be helpful, since most of our clients use Google+ but aren’t seeing as much value as other platforms.

I’m super interested in all of the video marketing and podcasting workshops, specifically growing your audience through podcasting and how to create awesome quality videos. There’s this immense pressure to have video content, but producing great videos that people actually like (rather than videos for the sake of video content) is important.

I also want to see Mark Schaefer, because I need to know if he sounds like Phil Hartman, or just looks like him. I really hope he sounds like him, that would blow my mind.

Damian Jolley

Web Designer

This is the biggest conference I have ever been to; it is a world conference after all. From what I’ve read about the networking events they are all kinds of amazing – get this: opening night party on an aircraft carrier and a San Diego Bay networking cruise are both part of the conference.

In terms of topics and speakers, I am looking forward to the topics that are outside of my specialty. Things like podcasting and video marketing are something I’m really interested in learning about. It will also be good to get some insights into creating visuals for blogs and social media.

The countdown to #SMMW16 is on! And you can bet we’ll share what we learn when Pam and Damian return — if they don’t abandon Vancouver for that hot San Diego weather.

Pam Berg

Pam has backgrounds in journalism, computer forensics, and public libraries, which add up to the perfect mindset for digital strategy. She's been a professional content writer for over 20 years, and working with clients in SEO and analytics for 8 years. Her Instagram feed is equal parts horses, waffles, and drag performers.

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