SEO and Analytics

Getting Penalized with Google’s Latest Algorithm Update? Not if your Site is Mobile-Friendly.

March 26, 2015
By Forge and Smith

Hi there! We have a newer article about mobile design. Check out Mobile Design: What it Is and Why it Matters.

People love their smartphones. There’s something about the feel of a WiFi-enabled gadget in hand that’s really comforting. Today’s audiences think mobile-first, using their phones for more and more activities formerly restricted to desktops.

Statistics even show that more than half of Internet users are accessing the web via mobile devices. That’s huge.

Google recently announced that sites without a mobile-friendly user experience could see a drop in ranking and, as a result, in organic search traffic. It’s time to re-evaluate how your site is being seen — quite literally.

The Google Webmaster has warned us all: Be responsive or go home. The sentiment has been generating momentum for quite some time.

Whether your business caters to an audience that’s on the go or not, search rankings are crucial if you ever wish to be found. If you’re not mobile-friendly, or your site is lacking in responsiveness, you have until April 21st of this year to make it so. Not a lot of time.

Of course, this is only Google’s recommendation.

Websites that are specifically designed as mobile-friendly are good. Responsive websites that take into consideration all screen formats, from desktop to tablets and beyond, are an even more sustainable long-term investment. Either way, your business needs — and deserves — a future-friendly platform.

When it comes to creating responsive websites, you need to find a web developer or agency that specializes in creating fast, usable experiences optimized for any screen.

How can you check if your website passes the test?

There are a couple of different ways to check your website’s responsiveness.

The easiest way is to visit your site on your phone or tablet. How does it look? What’s the readability like? Does it look professional, or does the content become broken? If it’s a big negative, you have to consider the possibility that you are missing out on potential business. And along with it, your Google search status by the end of April.

Google Mobile-Friendly-TestThe second option is to go right to the source. You can visit the Google Developers Mobile-Friendly Test page.

If you discover your website is less than friendly to your mobile users, Google has kindly offered some helpful links on this page to get you back on track. In all cases, you’ll want to ensure your website is properly backed up prior to delving into any significant changes.

Unless you have some expertise in the area of web development, you’ll likely want to consult with the individual or company that created your website. It may be as simple as updating your theme or tweaking a few elements. Then again, a fully responsive website is usually a labour intensive, customized project. They involve a little know-how.

Our Vancouver web design company specializes in WordPress sites that are future-friendly. Whether you’re starting from scratch or seeking development advice, we’re happy to hear from you. You can check out some of our work in our Case Studies.

Keep looking ahead.

Mobile-friendly Websites Infographic

Forge and Smith

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