Ever since remote working became the new normal, businesses have been adapting their services to suit today’s competitive online landscape. Digital marketing trends are rapidly changing to keep up with consumer demands, and marketers have to evolve in order to stay afloat.
In this article, we’ll discuss the top digital marketing trends to help your business not only grow but thrive throughout the rest of 2021.
1. Authenticity Creates Connection
Authenticity is key to creating long-term human connection. Coming out of the events of 2020, your customers crave interaction more than ever.
After more than a year of being unable to spend time with friends, family, and colleagues in person, many people have turned to technology and human-centric businesses to bridge the gap.
According to a 2021 Global Marketing Trends report carried out by Deloitte, more than 70% of people said they appreciated digital innovations that helped deepen their relationships with others during this time.
When you focus your efforts on delivering an authentic brand message, your website will, in turn, become both future-proof and customer friendly.
Here are content writing tips to make your brand messaging more human and relatable.
2. Personalize Your Website
Whether it’s done through content, calls to action, or marketing emails, website personalization is perhaps the most crucial digital marketing trend of 2021.
Similar to fostering authenticity, personalization is a great way to achieve a connection with your customers, while improving your website at the same time.
Website personalization boosts brand engagement, grows conversions, keeps customers coming back, and creates strong emotional connections between your consumers and your brand.
Check out Neil Patel’s list of website personalization hacks to learn more!
3. Optimize For Search Intent
If you want to increase brand visibility, attract more customers, and boost your sales, your website must be optimized for search intent.
Customers will often find your website while searching for a solution to a problem or looking for a specific product or service. Optimizing for search intent – the exact purpose of their search – lets you provide relevant solutions to your customers through content that has been specifically targeted towards different types of searches.
By learning about the types of search intent and optimizing your content for a more specific type of search, you will not only boost your brand awareness but also drive more conversions, retain customers for the long-term, and remain more relevant.
4. Tap into Chatbot Technology
Chatbots continue to be an essential part of successful digital marketing strategies. According to research, 82% of customers want an immediate response to their questions, and chatbots can provide this.
Chatbots are a form of AI-based technology that let you connect effectively with your customers through instant messaging. They’re a modern-day marketing platform that is more conversational than general contact forms, helping you connect with your customers more effectively.
These systems are an excellent way to provide customer service in 2021, offering a 24-hour service, instant inquiry responses, and opportunities to provide value to and connect with your customers outside office hours or during busy times.
There’s no time like the present to learn about chatbots for marketing and employ these virtual assistants on your company website or social media.
Planning to partner with an agency this year? Don’t miss 7 Things to Look For in a Digital Marketing Company.
5. Try Push Notifications
Push notifications are the perfect way to give your customers another nudge towards that purchase. At least 85% of online stores used them in 2019 – and even more businesses are expected to adopt push notifications as part of their marketing strategy in 2021.
Through these notifications, you can re-engage people on your website and increase your number of conversions.
With so many digital innovations, push notifications are now more personalized and sophisticated than ever before. From promotions and incentives to alerts, they’re a great way to get a real-time message across.
6. Content Marketing Dominates SEO
Having an effective SEO strategy is one of the best ways to grow your brand’s online visibility, helping your website be found by the people who need it most. Effective content marketing has exceptional long-term benefits for your business and remains a powerful, reliable way to attract new customers to your website and retain them.
But there’s no longer such a distinction between SEO and content marketing, as SEO content writing has become a digital marketing staple. Google places increasingly higher value on quality content and regular blog posts each year. In other words, your SEO now depends more than ever on your content.
Smart businesses will continue to invest their time in developing an effective content marketing strategy throughout this year and beyond.
7. Ultra-Fast Load Times Are Essential
Fast website page loads have always been an essential factor in UX and SEO. With the release of Google’s Core Web Vitals as a ranking factor, speedy pages are a priority for businesses in 2021.
Faster loading times not only help your website rank better, but they also help increase conversions. If your site doesn’t load quickly, potential customers will exit your page after no more than a couple of seconds.
That’s how the quality of your website’s performance has a significant impact on your profit. So, ensuring your website has fast loading times should be at the top of your to-do list.
8. UX Design Trends
UX has really come into the spotlight in 2021. Google’s latest update is all about UX, and it is now a direct ranking factor. With more people than ever before currently working and shopping from home, user experience has a huge impact on your leads and sales.
Here are some best practices for UX design to incorporate in 2021:
- Advanced micro-interactions
- Live collaboration
- User research
- Designing for usability
- Simplified forms
It’s always going to be important to have fast page loads, a smooth mobile design, and to ensure that you provide a strong customer experience on every page – and every element on the page.
There you have it – our top digital marketing trends to grow your business in 2021.
Put simply, change is required for your business to grow. With the digital landscape constantly shifting, the only way your business can thrive is by adapting and striving to embrace the new technologies and interactions your customers expect.
We hope our marketing ideas have given you a great platform to get started.
Daniel Groves achieved a 1st class honours degree in Business Economics. Since graduating, Daniel has collaborated with a number of online publications with the aim to further develop his knowledge and share his experience with like-minded entrepreneurs, business owners and growth strategists. Connect with Daniel on Twitter.