July 14, 2015

Oh Snap! Improving Your Website With Custom Photography

One of the key topics I addressed in my recent brand discovery post was the use of photography in websites. As a designer, it can be disheartening to hear that a client wants to rely entirely on the use of stock photography for their new site. Stock photography is a library of images accessible to […]

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April 27, 2015

Scrolling vs. Clicking: What’s the Preferred User Experience?

Hello! This article was updated on August 30th, 2021. For our latest insights on scrolling, clicking, and user journeys, check out UX Design 101: What Makes a Great Website.  Scrolling vs clicking: which website navigation is the best choice for your audience? As a web design and development company, we obviously have a serious interest […]

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April 14, 2015

Typography: More Than Just a Font

If you think that typography in web design is just about picking fonts, think again. Typography in your visual content and across your entire site has the power to attract traffic, establish a mood, and even influence user behaviour. We recently blogged about style tiles—the step in the Forge and Smith web design process where we explore potential colours and […]

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March 16, 2015

Inspiration not Perspiration: 5 Sources of Inspiration to Kickoff the Design Process

We like to kick-start every new web design project with a discussion about visual identity. This discussion with our partners begins with one simple question: “Are any websites that inspire you?” Inspiration sites are a valuable guidepost, and they steer both the business and the designer in the right artistic direction. When it comes to website design, some […]

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March 10, 2015

Planning Before Design – Why Prototyping Just Makes Sense

What exactly is prototyping, and why does it matter in a website project? I like to explain prototyping using the plans of a building. I think about what someone wants to do when they walk into the lobby. What kind of building is it? Why did they come here? Do they need to be on […]

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March 3, 2015

Style Tiles: A Design Teaser, Not the Homepage

Did anybody else weigh in on the colour of that dress that kept popping up across the social media channels last week? Was it blue and black, or was it gold and white? How did you see it? Turns out it was blue and black. Go figure. Taylor Swift was right. Regardless of the correct […]

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March 4, 2014

Indispensability of Responsive Web Design and Development

Hey there! We have a newer article on this topic. Check out Mobile Web Design: What it Is and Why It Matters. Did you know that 40% of visitors abandon a website if it takes more than three seconds to load (Source: Econsultancy). Imagine what they’ll do when your content doesn’t fit the screen. There […]

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February 7, 2014

SVG Files Enhance Web System Performance

We’re constantly exploring new ways to design and deliver truly flexible web presence. As we deepen our experience of flat design to make modern, screen-agnostic web systems, we style and script SVG files for more resolution-independent online graphics. Scalable vector graphics (SVG) allow my team to create clean, precise and dynamic graphics and graphical applications […]

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December 10, 2013

Flat-designed Buttons Push Us into the Future

The future of our adaptive Web is flat design, but is anyone truly ready for the future? Flat design is simple execution. Bold use of solid colours and uncomplicated gradients. Clear typography. Clean lines, not bevels or skeuomorphic nuances. Ultimately, it’s the minimalist’s approach to web system design. More than minimalists prefer flat design because […]

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