August 18, 2015

Why Case Studies Convert

Hi there! We have a newer blog on this topic. Check out 9 Reasons Case Studies are Killer Marketing Tools! You have a new website. Now what? The goal is probably to bring people to your site, to have them be wowed by your content, and to have them make that all-powerful conversion from visitors to […]

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May 13, 2015

3 Reasons Why Your Website Requires a Copywriter

This article was updated on April 19th, 2019. At Forge and Smith, we write more than code. We’re frequently called upon to provide copywriting services for our clients’ website redesign projects. We understand the importance of engaging, optimized copy when it comes to a successful business website. When a contractor or agency is hired to […]

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April 22, 2015

How to Get Your Blogging Black Belt: Blog Mastery Conference 2015

This weekend I will be speaking on a panel about website design at the Blog Mastery Conference in downtown Vancouver (April 25th and 26th, 2015). I am looking forward to rubbing shoulders with the experts and aspiring bloggers in attendance. As a longtime karate student, whenever I hear the term “master,” I automatically equate it with […]

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March 31, 2015

CIMC Recap: Forge and Smith Road Trip 2015

Forge and Smith hit the road last weekend for the first annual Canadian Internet Marketing Conference at the picturesque Quest University campus in Squamish. Not only were we there to hear our Principal Shawn Johnston speak, with lanyards secured and caffeine absorbed, our creative team was ready to learn and network. Attendees were welcomed to […]

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March 19, 2015

Why Scannable Content Wins: 5 Tips to Make Your Content More Scannable

Hello! We have a newer article on this topic. Check out 3 Tools to Improve Your Content’s Readability!  When it comes to online content, there are two myths that seem to inhibit content creators online: people don’t like to read anymore and online text should be simple. Here’s the reality: Your audience has become infinitely more selective. […]

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January 26, 2015

Our Ramp Up to the Canadian Internet Marketing Conference 2015 #CIMC2015

Need a break from wondering how many space heaters you can plug into your apartment before you trip the breaker? We’ve got just the cure for your winter woes. Warm up with thoughts of the upcoming Canadian Internet Marketing Conference March 28 to 29, 2015, in Squamish, BC. Who, what, where? Marketing managers, directors, consultants, […]

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November 5, 2014

What Digital Marketing did for Forge and Smith

We talk the talk, but can we walk the walk? We decided to put our process to the test, on our renovation of the Forge and Smith website. The results were off the charts. Check it out: +2,150% increase in goal completions +673% increase in new visitors +558% increase in social referrals Yeah, we had to take a […]

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