Content creation should be the top priority of any blogger. And yet, one of the hardest things to do whether you are a blogger yourself, a freelancer or in charge of content for your business’s blog. Constantly having to keep up with trends and coming up with ideas for posts should be a full time job in itself. Hopefully, this post will help you create better content for your business’s blog
These five free tools offer additional support in terms of generating ideas and efficiency. And yes, they’re totally cost-free. So it’s time to start creating better content for your business’s blog
#1 Google Keyword Planner: Make the most of your post
This powerful keyword research tool will help you find the right keywords for your business. First of all you need to get an AdWords account and then you can begin perusing.
While Google Keyword Planner might not give you the exact keyword suggestions, it does offer a number of variations to your keywords, followed by average monthly searches, level of competition, average cost per click, and more. This will help you find related topics and ideas to help you create better content for your business’s blog.
You can also set up various targeting options:
- Location: Select all countries or specify particular countries.
- Languages: Specify what languages you are interested in for results.
- Negative Keywords: Search for particular keywords and exclude others.
#2 Google Trends: Find hot topics
Type a keyword and Google Trends will give you a visual representation of online interest in that keyword since 2004. This useful tool allows bloggers to keep track of what people want to know about and when, allowing you to look at search trends in the past hour. It’s also invaluable for companies analyzing consumer interests for the purpose of more targeted content creation.
For best results, pair Google Trends with the aforementioned Google Keyword Planner, as you can compare up to 5 keywords at a time.
Another awesome part of Google Trends, is that you can see breakout terms – terms have seen a surge in searches recently giving you a whole other slew of keywords and topic ideas for you business’s blog.
#3 BuzzSumo: Find even more hot topics
Sometimes when you sit down to write a blog post your brain just says “Nope, not today!”
And this is where BuzzSumo comes in.
When you type in your target keyword, it gives you the most popular blog titles that match that specific keyword. Basically, it gives a list of posts that have got maximum amount of shares in a given period.
The data gives you a better idea of posts that are likely to get the most social love.
#4 Pixabay (and many others): Add an image to make your blog post more attractive
Photos play an important role in a blog post. They can encourage social media sharing, make your blog more memorable, and improve SEO, among other benefits. If you are able to take a high quality photo on your own – even better! For the rest of us, some photo sharing sites can certainly come in handy.
In his blog post 6 Powerful Reasons Why you Should include Images in your Marketing, Jeff Bullas outlines the importance of images:
- Articles with images get 94% more total views
- Including a Photo and a video in a press release increases views by over 45%
- 60% of consumers are more likely to consider or contact a business when an image shows up in local search results
- In an ecommerce site, 67% of consumers say the quality of a product image is “very important” in selecting and purchasing a product
- In an online store, customers think that the quality of a products image is more important than product-specific information (63%), a long description (54%) and ratings and reviews (53%)
- Engagement rate on Facebook for photos averages 0.37% where text only is 0.27% (this translates to a 37% higher level of engagement for photos over text)
Or, try adding a GIF to your blog.They can be used to add a touch of humour, provide quick demos, and add a bit of personality to messages. All in all what we are trying to say is that your amazing content needs amazing images, because people like pictures.
#5 Buffer: Get more engagement on social media
Are you posting stellar content on social media but not getting the engagement you anticipated? Does it kind of feel like tumbleweeds have just swept across your post?
Buffer let’s you easily integrate your social media accounts and start scheduling your posts, which is desirable for many reasons. You can use social media to lead people back to your blog, so you want to catch them at the right time.
The frequency and timing of your posts depends on where your audience is looking, and when. Buffer’s analytics tool is easy to use and enables you to keep tabs on your social media performance at a glance.
Buffer is here to promote you business’s blog content at the right time, so all your potential customers can see it, like it and share it better.
If you’re curious about how the finer details of web design can improve your posts, check out our quality assurance process.