About the Company
The fertility specialists at PCRM have a proven track record as leading experts in the area of reproductive health. They offer a wide range of fertility treatments and services for both men and women.
Objectives
- Increase brand equity and online reach through branded storytelling
- Improve overall aesthetic and user experience to make the site more engaging
- Implement a fully responsive solution backed by WordPress CMS
- Connect the online experience to the in-house experience
Results
Conversion Rate
0
%
Monthly Average
Repeat Visitors
+
0
%
Year-Over-Year
Phase 1
Prototyping
Long-term client PCRM has expanded to several more locations across British Columbia since Forge and Smith first built their website. They needed new functionality that could filter location-based information and forms for patients, as well as house their extensive resource library for physicians.
The focus of their latest website redesign was to amalgamate a newly acquired location and the content on the Edmonton location’s subdomain under one website. At the same time, we did a small content cleanup and restructure, while maintaining the SEO of their previous Forge and Smith site.
Phase 2
Style
Banner videos featuring staff members and location-specific photo galleries were used to illustrate the experience. A soft and inviting design supports the personal stories and emotional connection attributed to their brand. Calming colours and images specific to each clinic build a sense of trust prior to an in-person visit, and highlight PCRM’s boutique, welcoming atmosphere.
Phase 3
Bringing it All Together
Our designers placed a location-based filter on the front page, guiding patients to their nearest clinic and specific intake forms. Separate resource drop-down menus for Patients and Physicians, intuitive buttons, and a powerful location-based content navigation plan result in less clicking for website visitors. With a custom WordPress CMS at their disposal, PCRM are equipped to easily share their continued success stories and expertise with their growing community.
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